$100 GTA VI Ultimate Edition Surpasses Standard Edition in Pre-Orders

Grand Theft Auto VI is leading the charge in the $80 AAA race, which has understandably upset many gamers, but the $100 Ultimate Edition has been another point of contention in online discussions. However, despite the online discussions potentially suggesting otherwise, Take-Two CEO, Strauss Zelnick, recently explained in an interview with CNBC that pre-orders are stronger for the Ultimate Edition than the standard $80 version of the game, although he declined to provide exact pre-order figures, which are estimated to exceed $260 million in revenue already.

When asked about how the Ultimate Edition pricing was affecting pre-orders, Zelnick said that "it's skewing more to the premium edition," and he goes on to explain that "that might be a reflection again of the fact that the most avid consumers are the ones who are pre-ordering." Part of the discourse and criticism around the $100 Ultimate Edition of GTA VI revolve around the fact that many of the additional items in the special edition are cosmetics and customization options, and that GTA VI is a single-player game, where paid DLC is usually more substantial, like additional playable content or other characters.