Entry-Level GPUs and Monitors Face Price Hikes in H2 2026

According to VideoCardz, both entry-level graphics cards and PC monitors are heading for price increases in the second half of 2026. PC Partner Group, the company behind ZOTAC, Inno3D, and Manli, outlined the situation in its financial results published August 14. The company describes the PC market as "highly challenging," with limited GPU and graphics memory supply already cutting into shipments. PC Partner expects graphics memory prices to rise further, warning of a "substantial increase in VGA Card costs" in H2 2026. Graphics card shipments already dropped significantly in the first half compared to H2 2025, and supply is expected to tighten further. Entry-level cards are specifically the ones to see "even more severe shortages," which will likely push their average prices higher. PC Partner's graphics card business suffered an 18.4% drop in unit sales during the first half of 2026 due to component shortages. Revenue from ZOTAC, Inno3D, and Manli fell 9.2% year-over-year to HK$4.46 billion. However, the average selling price of these graphics cards increased 10.7%.

On the monitor side, KTC has warned customers that the prices across its lineup may be going up. Rising component costs have reached a point where the company says it can no longer absorb them internally. KTC hasn't specified which models will be affected or when changes will take effect, and says it's still negotiating with suppliers to delay increases as long as possible. For now, existing prices remain unchanged, but the company is effectively telling buyers that current pricing may not last. KTC isn't alone, AOC recently notified distributors of price adjustments starting in August, citing higher costs across panels, power components, and manufacturing. As a side note, according to TrendForce's latest market research, global OLED shipments grew 26.1% QoQ in 2Q26 with ASUS extending its lead over Samsung and MSI closing the gap.