GIGABYTE Reportedly Hikes GPU Pricing by Up to 40% in Japan

GIGABYTE is reportedly implementing a round of GPU price hikes ranging from 20% to 40%, depending on the model. According to Japanese hardware distributor CFD-BIZ, these price increases have been officially in effect since August 1st. While the specific GPU models affected by this pricing strategy are not yet known, CFD-BIZ noted that some existing orders might not be shipped. Any outstanding orders that haven't been shipped are at risk of being canceled, and CFD-BIZ may contact customers individually to discuss cancellations depending on the order. Since each order is unique, the distributor might be able to fulfill some at current prices, but new prices are now in place for future orders.

PC DIY hardware enthusiasts in Asia are facing challenges, as NVIDIA GeForce RTX 50 graphics card prices have reportedly increased by up to 30% in South Korea, depending on the model. The falling value of the Japanese Yen might be contributing to an additional 10% price difference, as the supply of GIGABYTE GPUs may have been delivered when USD/JPY exchange rates were at historical levels, bringing the Yen to new lows. However, the US and Japan have jointly intervened to support the currency, suggesting that the 40% increase might not be entirely sustained, and we may see a similar 30% price increase as rumored for the rest of the industry. What actually happens at the retail level remains to be seen, as CFD-BIZ handles wholesale shipping, not direct consumer sales. Therefore, we still have some time to determine which GPU models are affected and by how much.